How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....
View ArticleStudy: CEOs Believe the Performance of Their CMOs Is Improving
CMO tenure is shorter than ever, but that might mean that chief marketing officers are doing their jobs more efficiently, which makes their professional relationship with the CEO even tighter. That's...
View ArticleWhy McDonald’s in Sweden Produced a Piece of Classical Music
To promote the re-release of the McCrispy sandwich in Sweden, burger giant McDonald's commissioned a piece of classical music based around the crunch made when consumers eat the chicken sandwich....
View ArticleMarketers Warm to Meta’s Advantage+ Commerce Tool While Promotional Ads See...
With signal loss increasing and marketers exploring transaction data as an alternative identity currency, platforms have been amping up their commerce-related tools for marketers. At Meta, advertisers...
View ArticleInside Kimberly-Clark’s Ad-Tech In-Housing Strategy
As transparency and media quality continue to frustrate programmatic buyers, consumer packaged goods giant Kimberly-Clark is tackling these challenges directly by in-housing its ad-tech contracts....
View ArticleThe Bear Is Not a Comedy—And More Takeaways From the 75th Emmys
The 75th Emmys had plenty to Bear in mind. After the Hollywood strikes delayed it for months, the 75th Emmys finally aired on Monday night on Martin Luther King, Jr. Day. In addition to big nights for...
View ArticleBrave Commerce Podcast: The World of Better-for-You Brands With Hain Celestial
In this episode of Brave Commerce, Ari Labell, president of North America for food and personal care CPG giant The Hain Celestial Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the...
View ArticleBritney Spears Celebrates ‘Baby One More Time’ Anniversary With AR Snapchat...
To celebrate the 25th anniversary of the release of her debut single, "Baby One More Time," Britney Spears partnered with Snapchat to release two augmented reality lenses, a Spotlight Challenge and...
View ArticleAdweek Podcast: The DL on FYC Campaigns
We've all seen the social posts, the billboards, the press interviews, the commercials and so on. But it's an annual marketing effort shrouded in mystery targeted towards a select few yet advertised to...
View ArticleSiriusXM’s Bold Tactics for Capturing Gen Z Listeners
Radio has been a favorite medium for generations. But over time, people have come to expect more from their favorite artists beyond just music. They want to know more about what inspires them. That's...
View ArticleExclusive: Bay FC Debuts First Brand Campaign Ahead of NWSL Season
The Bay Area's newest team is ready for kickoff. Bay FC, a new National Women's Soccer League team, has officially launched its inaugural brand campaign ahead of the NWSL season start. For the...
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